For every yoga mat sold, we plant a tree on your behalf. Well, actually you plant your own; you’ll receive a web link after purchase so you that you can plant your tree (without getting your hands dirty) and learn more about the species you’ve planted, why it’s needed, which one of our chosen projects you’ve contributed to and exactly where your tree is located - pretty cool right!
Why Plant Trees?
As a brand who puts sustainability at the heart of our decision making, we chose to manufacture our mats using natural tree rubber not only because of its grippy quality, but because we don’t want to use PVC or plastics in our products. Natural tree rubber is one of the best performing materials for yoga mats that is kind to both body and planet. We have a deep appreciation for all of the incredible things that trees can do for us - which is why planting more in the world is a natural decision for us. We also know that as an online retailer, operating our business has an impact on the planet - right down to shipping your mat to you. That’s why we’ve committed to planting a tree for every single mat sold.
We’ve also committed to planting additional trees to offset the CO2 created by the running of our small business. As we grow, the amount of trees we plant will too.
CO2 emissions hugely contribute to climate change. Trees have a critical job to balance oxygen & CO2 levels. With deforestation across the world more CO2 is released into the atmosphere causing devastating effects on our planet. Rising temperatures contribute to rising sea levels, with warmer ocean temperatures threatening wildlife & leading to extinction.
We accept our responsibility to work towards offsetting our emissions.
More About Tree-Nation
Tree-Nation’s mission is to fight Climate Change and Deforestation. They facilitate tree planting projects globally, although their main focus is on the tropic region. Trees in this region grow much faster so they capture CO2 faster. This is also where heavy deforestation is happening and also where 85% of our terrestrial biodiversity is threatened, with many species on the brink of extinction. You can view some of the projects your purchases have contributed to here
They have made the experience of planting a tree super easy and fun so that more and more people join the cause to reforest the world. After virtually planting your tree, you are able to find all the information regarding the real tree: the species details, its location and a link to the tree certificate.
After purchasing your Fable Yoga Mat, you’ll receive an email from the guys at Tree Nation with a link to plant your tree.