We are Fable, we're glad you're here.
Oh hey, welcome!
We are Fable. Our name means a short story with a simple truth. We've learned lots of truths on our yoga journey and in the process discovered one of own - sleek high performance yoga mats don't need to come at a cost to the earth.
We're not here to put in you a box. You're totally unique. In fact, you're one-of-a-kind. And so is your yoga practice.
We've created our eco-conscious yoga mats with you in mind. Which is why we've considered all those little details that we know will make a difference to your practice. Extra length and width for more space and superior grip for the ultimate support. Leaving you to focus, on well....you.
We're on a mission to support you through every part of your practice- the falls, the wiggles, the stillness and everything in between.
We believe in practice not perfection.
In downward dogging to ditch the drama.
And slow flows that leave us feeling lighter.
That pushing through planks will strengthen both our mind and body.
And back bending can burn off the bad vibes.
That toe-touching isn't all that important after all.
Chilling in child's pose is sometimes all we need.
That there's nothing to gain from comparing in class - because this journey is truly ours.
Because there's more to yoga than looking pretty in pincha.
That letting that sh*t go means moving forward.
And making a date with your mat is an act of self-care.
That yoga is for everybody.
And that's what builds community.
It's truly transformational.
That's the yoga magic.
We’re on a mission to encourage more people to practice yoga. Because we truly believe a regular yoga practice is an incredible tool to help you feel happier, healthier and stronger – both mentally and physically.
When you drop the judgement about how you think your practice should look, and start paying attention to how it feels, the magic truly begins.
We don’t care if you can bend into a pretzel or stand on your head, because the real benefits come when you focus on the breath and move with intention. Your body and past experiences are entirely unique to you. And so is your reason for showing up on your mat each day.
Your practice, your story.
That’s why you’ll find it printed on the tops of our mats, in case you ever need the reminder. That you are exactly right where you need to be.
Both on and off your mat.
Products With Purpose
As a small independent business we're committed to making a positive impact with each decision we take from materials, to packaging to new product releases.
When you purchase a mat from us a positive action is set into motion. We plant a tree in one of ten reforestation projects with our friends at Tree Nation upon purchase (you can find out more on our tree planting page.)
So when you make a commitment to yourself and your practice, you also give back to Mother Earth in the process.
There's enough consumer wastage on the planet, which is why we don't order excessive amounts of stock or colour ways. This allows us to be super-focussed and ensure we only order to what you guys dictate. This means we can introduce new products in a more mindful and considered way.
Our mats are both kind to body and the Earth and are created using natural tree rubber. When you’re eventually done with your mat it will biodegrade.
Our products don't come in plastic shrink wrap or mailing bags. We carefully wrap orders in tissue and paper and send out in cardboard boxes that you can recycle at home after delivery.
Fable Yoga Mats
Our studio mats have been created by yogis for yogis using biodegradable natural tree rubber for ultimate stability and cushion.
The smooth upper is non-slip, offering the grippiest of grips even when the sweat is pouring and you’re begging for savasana.
It's important to us that you can chill out in child's pose confident our mats don't contain any nasties which is why you won't find PVC, toxic inks or glues in our products.
Our Grip Won't be beaten
Fable have been voted as one of the best new yoga mats for 2020 by Women's Health, Esquire and Stylist Magazine.
One Mat = One Tree
We plant a tree with our awesome friends at Tree Nation for each yoga mat sold. The more we grow, the more good we can do.
Longer & Wider as Standard
Our mats are longer and wider as standard for more wiggle room. We could all use a little more space, right?